SEO Consulting Services Archives

Images are crucial for making your content more compelling. But, images are also essential for your search engine optimization. With the proper use of images, you can increase the engagement of your content. For improving ranking, you can use great and the best images for search engine optimization. Hire the best SEO company that uses creative strategies for improving your rank. Optimizing images are as important as optimizing text. Here, we talk about the basics of image optimization. It is all about creating and delivering high-quality mages in the ideal format, size, and perfect resolutions.

Images and page loading speed have linked to each other. When you use a quality image, it may reduce the page loading speed. Only the best SEO company can resize images without compromising the quality.

SEO experts concentrate on user experience and interactions with your site, which has a positive impact on search engine ranking. If you want to optimize images to enhance your rank and engagements, we share some of the best tips. If you need SEO related help, we are always there for you. Send us your query, and our team will solve your problem with suitable solutions.

Resize your image:

You need to remember that image size and file size are two different things. Image size is the dimension of an image, whereas the file size is the amount of space required for storing it on the server. When you have a higher dimension and resolution for your image, it can slow the page loading speed.

The solution is to resize your image without losing its quality. You need to select the right file format also, including PNG, JPEG, and GIF.

Find the best compression rate:

When you compress an image too much, the file size will be small, and the image quality will be poor also. Always use a low compression rate to keep the quality of the image high. An SEO expert takes care of everything very well. He/she is responsible for performing these jobs finely. You will get many image-editing tools online, but an SEO company will use the tool perfectly.

Optimize image file name:

The image file name is also a contributing factor to your SEO. You may be well aware of ranking in image search results. Before uploading an image, you need to name the file with relevant and descriptive keywords. Use your target keywords and separate them with hyphens.

Search engine optimization includes everything for your website’s SEO. You need the best SEO company for your website optimization. You need to hire an SEO consultancy that holds in-depth knowledge in this field.

Use Alt tags:

A viewer will understand an image just by viewing it. But, how does a search engine know about an image? When you add alt tags, it helps search engines and visually impaired users know about the image. With these Alt tags, search engines will rank your page even when images are not working well.

Image title:

Sometimes, titles are taken from the name of the file. If the title is not right, you can rename it. Although image titles are less important, it adds additional context to your alt tags.

Hire the best SEO company for your search engine optimization. Contact SEO Agency and let experts handle your website’s SEO. We will provide you with the best approach to your rank and engagements. Please contact us to know more.

Those who are aware of SEO know that on-page and off-page SEO make the search engine optimization world complete. If you want to get the best rank for your website, you must perform well on each element of SEO. One thing to keep in mind is that SEO is changing, and you need to upgrade your strategies. Here, we come up with on-page SEO in 2021. Hire the best SEO company that will use the right strategies for your website.

We have explained here a set of techniques for on-page SEO that will make your website more search engine friendly. Check these points to make your strategy more powerful.

URLs:

Instead of long and complex URLs, you must keep them simple and short for all web pages of your site. When you have a short URL, it is easy to understand by search engine crawler. Keep your URL under 60 characters by adding primary keywords and removing any fillers, such as the, for, and to.

Images:

Images make your website more user-friendly. They can make your content more engaging and memorable. Make sure that your site has optimized images. Google Bots cannot read or see images like us. So, you must put accompanied text with images to make Bots understand what the image is about. Add Alt Text to every image of your website.

Since page speed is also an important factor, image file size is really an important factor for you. Compress all images to reduce their size. Hire the best SEO Consultancy for search engine optimization. It is a vast thing, and you need an experienced name for your website.

Title and meta description:

Titles of your pages are essential for both users and search engines. Include primary keywords in the titles of all pages and keep the length of the title between 60 to 65 characters, not more than 70 characters. Keep the title in the H1 tag. Write a meta description that meets a user’s search intent. Keep your meta description within 160 characters.

Hire the best SEO company for your search engine optimization. They know how to optimize your website better than you. Find the right name for your search engine optimization.

Page load speed:

Page loading has always been an important ranking factor. If your website takes 2 to 3 seconds to load, your visitors will turn to your competitors.

Tips for improving page loading speed:

Optimize code with CSS and JS
No unnecessary redirects
Compressed images
Optimal server response time

Links:

A proper linking strategy is needed to improve your rank. Pay attention to both internal and external links. External links help you build credibility for your website. You can strategically interlink your pages for improving ranks.

Content:

Your website copy and blog posts are also essential on-page factors. Check their readability score and the keyword use. If you want to use all these things for your website, you can contact us.

SEO Agency is a renowned SEO company and offers complete digital marketing solutions. We have the best team of optimizers who check your website and plan the best strategy for you. Please contact us to know more details.

Page experience update is an important change Google has introduced this year. Besides mobile-friendliness, a page experience depends on several factors. The concept also introduced core web vitals that quantify the page experience of a user. You will learn more about page experience update here. Google has come up with many changes to improve user experience, and you need the best SEO company that will implement all these updates on your website.

The importance of core web vitals is huge to improve your user’s experience. You will get real data about this metric on the page speed insights or core web vitals report in the search engine console.

The three important core web vitals are:

Largest Contentful Paint (LCP): It measures how fast the main content of a page loads.
First Input Delay (FID): How quickly a web page responds against a user’s action.
Cumulative Layout Shift (CLS): It measures the stability of the layout.

Page experience update is a major change to determine how web pages rank in terms of user experience. Any business that prioritizes brand awareness and visibility must know about this update. An experienced company handle this task professionally. If you are not aware of web page optimization, you can hire the best SEO company to improve your rank. Let’s learn more about these factors for your website.

Three things are very important when it comes to page experience – content loading speed, interactivity. Google has introduced this update to offer the best user experience on a page.

Largest Contentful Pain (LCP):

Although the name makes the concept complicated, the definition is very simple as it measures the average loading time of the main content of a page. The main content format can be both media and text. Google uses LCP to check how first the meaningful content of a page loads. It is scored at the page level. If you want to achieve a satisfactory score for your website, your page should load in less than 2.5 seconds. If the page loading time is higher than this, you will get a low LCP score.

LCP can be different for different pages. A product page stresses more importance on a product image, and the blog page shares the most important element through the H1 heading.

You need a great LCP score to provide the best user experience to your customer. Hire the best SEO company that will concentrate on the factors that improve your LCP score.

First Input Delay (FID):

It measures the time between a user performs an action on a page and the page responds to it. The first input can be clicking a link or pressing keys. You must reduce the impact of the third-party code to improve your FID.

Cumulative layout Shift (CLS):

It measures the stability of a website while it is loading. You may experience that images and links sometimes change when a page loads. A high CLS score means the elements of your page is not stable. When you fix this web vital, you can reduce the accidental clicks by users, reducing their frustration while getting information.

If you want to know more about Google Algorithm, you must read our blogs. SEO Agency is a renowned company that helps you in search engine optimization. Read on to know more.

B2B SEO is no different to B2C SEO because search engines do not have a special algorithm for improving the ranking of these websites. But, search engines optimizers have planned differently to rank the websites. So, B2B follows different strategies since the target area of this field is not as wide as B2C. We have come up with a roadmap for your business to business search engine optimization. It is always the best idea to contact an SEO consultancy for your search engine optimization.

B2B target audience:

Finding the target audience for business to business communication is a bit tough. When it comes to B2C, the answer is very simple. Your target audience is your customer. But, here, your target is business. You need to find out the decision-maker of a business and what that decision-maker searches on Google.

The decision-maker can be anyone inside of a business, including product manager, inventory manager, and more. So, they are your customers, and you must know what they are looking for. Planning strategies for B2B will be easier. Choose the best SEO company for this as it needs experience and knowledge in the field of optimizing.

Bottom of the funnel keywords:

If you are not aware of the marketing funnel, here is a brief description. A marketing funnel is a journey your customer takes to reach you. This funnel is divided into two sections – the top and bottom of the funnel. Here, we talk about the bottom of the funnel keyword. Since you have identified your target audience, keyword research is another thing to concentrate on. After searching these keywords, you can even prepare a landing page on them.

Data collection:

Data collection is an important part of improving your search engine optimization strategy. The more you can keep it clean, the better the outcome will be. Your data also improves your decision-making journey. Three key pieces for data collection are tracking, filters, and goals.

The seed keyword:

Seed keywords are those keywords that your target audience that is a decision-maker uses to find your product or services. You can use different tools online to find the seed keywords for your business. But, the best thing is that you can hire an SEO agency for your service. They will take every responsibility.

Google Autocomplete:

Autocomplete is the best feature that you can use for improving your SEO. You can type a term on Google, and the search engines will automatically complete the term. You will get the most important keywords for your website. You should not ignore the autocomplete suggestions for your business.

Competitor keyword analysis:

It is really an important strategy for your business that reduces your task to find out competitive keywords. Check your competitors’ keywords and choose the right ones for you. Consult with an SEO expert to make your strategy more effective.

Optimize your product or service page:

You can optimize content for your product or service page. Learn more about the on-page SEO for this.

Managing everything will be a tough task for you. SEO Agency can help you optimize your content. We offer the best SEO services for all types of businesses in the USA. Contact us to know more.

Google has changed rules frequently to improve the ranking process. Search engine optimizers keep their strategies updated to catch every new thing Google introduce. Every website wants to get ranks on the result page. If you have a website, pick the best SEO consultancy in the USA to improve your online presence. Google updates are useful for website owners also. The new author URL to the structured data is for the authors of the articles.

Google brings a new feature for structured article data to add new author properties to the list of recommended features. You can add an author.URL property for authors. Let’s learn the topic more.

What is an author.URL?

This property is for articles to add to the structured markup. It adds a link to a web page that identifies the author of an article uniquely. You can add links to an author’s social media page, about me page, biography page, and more. It adds value to an author’s credibility. This has become a very common scenario that an author writes for more multiple websites. In such cases, the author can show their works using this property. Google also mentions that you can use the Same As property as an alternative.

Site owners must add this property if they publish articles because this feature offers them multiple benefits. Google may use this property broadly more than just for the author’s panel. This new property may add more value to your website and offers you long-term benefits. This feature also prohibits spammers from manipulating the result page.

As the name says, author.URL is for identifying the author of a website only. Sometimes, writers use the same or similar names for writing content for multiple websites. Although it is not a new thing, Google starts recommending the property to the users to clarify the writer of the content.

The author URL is in your article schema, and if you are using the markup for your articles, there is another thing to add only.

Which URL can you add in author markup?

Google has not mentioned what type of URL a publisher can use in this property. You can add a social media link or an author’s home page link to your website. Search engine optimization gets bigger every day with new strategies and choices. Handling everything will be a tough task for you. So, let an expert perform search engine optimization to enhance your site’s rank. Check the best SEO Services in the USA and make your website easily accessible to users.

Google does not clear about the author bio page for your content. But, when you add the property to your content, your content may be considered as a high-quality one.

When Google comes up with something, you must adapt it to improve your site’s rank. SEO Agency always updates strategies for your optimization rules. If your site’s rank is low, you can contact us because search engines offer so many things to be included in your website’s optimization. We always welcome changes with open arms. Please consult with us for more details.

Click-Through Rate (CTR) is important for your website. Although it is still not clear whether CTR is a ranking factor or not, the higher CTR means the higher traffic on your website. There are a few factors that you can perform for improving your click-through rate. Since it is associated with your website’s traffic, you must not skip the details. We have explained a few strategies that help you improve your CTR. You can contact an experienced SEO consultancy that will perform the best practices to make your site more user-friendly.

Concentrate on long-tail keywords:

Long-tail keywords are important for your SEO. If you concentrate on these keywords, you can create need-specific content and serve your customers better. Besides, when a customer uses a long-tail keyword, it means that he/she is more willing to buy a product. So, use long-tail keywords that will enhance your click-through rate.

Meta description:

The meta description can increase your CTR because it provides a glimpse of a webpage to your visitors to help them understand what the page is all about. You have 160 characters to write your meta descriptions. So, use this opportunity perfectly. If you do not add meta descriptions, Google will show descriptions around the keyword even though the title does not have the keyword.

Structured data:

Structured data improves the ranking of a page also. If your content is rich in information, you must structure your data to make Google understand the value of your content. If your content meets a user’s query perfectly, then it will display above the organic search results, improving your CTR. Add rich snippets to your content and get more traffic.

It is true that website owners are not aware of these strategies. You must find the best SEO services for your web pages to optimize them. Remember that only optimized content can give you the best results.

Posts with images:

Visual content appeals more. So, you must share posts with images to increase your visitors to your website. This is an important optimization strategy that you can follow for your website. Marketers reveal that they pay more attention to creating visual content for their websites.

Use descriptive URLs:

Did you know that your URLs length, path, and categories can also influence a search result? When you publish a blog, you must categorize or subcategorize your content.

Localized content:

Localized content has been grabbing the attention of people because of the huge number of mobile searches. If your company offers services, this can be a primary factor for your search engine optimization. Proximity is another criterion that helps Google show the right result.

Listicles:

Search engines love lists, and so do people. If you pay attention to listicles instead of general articles, it will enhance your click-through rate also. Some companies did fine jobs in preparing listicles, and they also stay above on the result page.

Check your click-through status:

Google Analytics will show you which pages get more clicks. Check your current status and plan your SEO accordingly.

SEO Agency is a renowned company for offering SEO services to companies. No matter what business you have, we help your business improve performance online through our unique strategies. Please contact us to know more.

Writing content for improving ranks is not easy. You have to blend some on-page optimization rules in your content to meet the interest of users and clients. On-page rules will guide you on how to write content to win the hearts of your readers. On-page SEO includes everything, including content, meta tags, keyword optimization, and more. You can hire an experienced SEO consultancy for your services to get the best ranks for your website.

If you have knowledge in SEO, we have some great tips for making your content attractive. These are simple strategies that improve your ranks easily.

Write content for readers and robots:

You need to format your content in such a way that readers and robots scan the details easily. It is all about how quickly you can make your readers understand your point. Here are some interesting things that you can follow for writing your content.

Use headings and apply H2 tags
Use keywords in your heading
Keep the paragraph short
Use bullet points
Highlight valuable points
Use internal linking to guide your visitors

Some writers add bullet points in the first paragraph to enhance the engagement of your content. Some also add bullet lists close to the Call to Action to attention to the readers.

There are many such tactics performed by search engine optimizers. Hire the best SEO Agency for your SEO and get the right engagements on the search engine result page.

Optimize content for featured snippets:

Google adds featured snippets options to quickly solve a user’s query. People will get the answer to their questions on the result page itself without clicking a link. Featured snippets appear above the organic results and contain the source link. You need to optimize your content to be featured in the rank zero position that improves your conversion rate.

It also offers you an opportunity to build your brand authority by ranking at the top of the search engine result page. Here are some of the best rules that you must follow while ranking for the featured snippets.

Summarize the main point in the first paragraph of your blogs.
Create a summary of the different sections of your blogs.
Add bullet lists to your content.
Add an HTML table to your blog post for summarizing your content.

There are different types of snippets shown by Google. We have explained them below:

Paragraph featured snippets:

Google shows 40 to 50 words explanations based on a user’s search query. If your content formatting is right, your content will also appear in the paragraph featured snippets.

The list featured snippets:

You will get featured snippets in the how-to type of queries. It is featured as the number lists or bullet lists. You can generate more traffic for your recipe sites or for the content that includes a process.

Table feature:

Google also shows a table on the search query. A table may have 3 to 4 columns and 6 to 7 rows.

FAQ Section and FAQ Schema:

Structured data are the bits of code in your blog post that helps Google understand your content easily. If you have an FAQ section for your website, you can also add FAQ schema to the backend of the content.

It improves traffic, engagements, and visibility for your website. So, these are three main criteria for ranking your website on the search result page. Contact SEO Agency and get the best tips for your search engine optimization. We are unique in crafting optimization strategies. Please contact us to know more details.

Getting good ranks for your product pages is difficult because the online shopping market always has high competition. You can find the best SEO consultancy that will promote your eCommerce shop to improve your rank on the search engine result page. Here, we have discussed some unique strategies that you can apply if your product pages are not ranking on the search engine result page. Remember that no rank means no sale. So, improve the visibility of your product pages just by doing the right SEO for your website.

Some common options that you can perform for your website are:

Target the right keyword
Backlinks to your site
Meta descriptions with title tags and image tags
Customer reviews

Targeting the right keyword:

The use of the right keyword is very important for your business. It describes your product very well. You can use google search and choose keywords from its suggestions. One thing you need to keep in mind is that you must not repeat the same keywords for different product pages. It makes your pages compete with each other, which you don’t want. For getting the best keyword suggestion, you can use tools like Google keyword planner. You can even discover keywords from social media hashtags and trending topics.

Backlinks to your site:

Backlinks are the links that bring visitors from other websites to your sites. Creating genuine backlinks is not an easy task. When a high domain authority website features your link, you will get traffic and real values. You can also opt for guest posts to get backlinks from a great website. Social influencers can also help you achieve generate backlinks. But, choose an influencer that has a higher engagement rate instead of just followers.

SEO Agency takes care of everything for improving your online business. We employ unique strategies that increase the visibility of your products. A good rank on Google will enhance your experience also.

Use meta description:

Metadata can improve click-through rate, so always follow the guidelines properly while using metadata. The title should be within 50 to 60 characters, and the description should be within 155 characters.

Customer reviews:

When it comes to improving your sale, get customer reviews for your products. If your products maintain good quality and satisfy users’ needs, your customers will give positive reviews for your products.

Some other important factors that you must follow to rank your product page:

Google shopping feed: You can use Google shopping feed to get organic rank for your product page.
Optimize internal linking to rank your product page: if your blog post gets rank, then add links to your product pages to the blog. Do not add several product page links.
Try to get links for the most important products instead of every product you have.

So, these are some tactics that you can perform for optimizing your product page. It will also help rank your product page on Google. Meet SEO Agency to get the best rank for your websites.

Search engine optimization is a vast chapter and includes many things for your research. If you want to optimize your website, you should learn from the beginning and give it your complete concentration. The best thing is that hire an SEO consultancy for optimizing your website since the SEO company has in-depth knowledge in search engine optimization strategies. Here, we describe on-page optimization rules and strategies. The processes in on-page optimization involve strategies that make your website more user and search engine friendly. Let’s talk about the things in detail.

On-page SEO is more than content creation. It also includes meta tags and schema. But, we discuss here the content only. Covering every constrain of on-page SEO in one blog is tough. So, we concentrate on some important factors of your on-page SEO here.

How to create appealing content:

Research your keywords first. When you have a bunch of keywords for your website, you must group those keywords on similar topics. You can also analyze the search engine result page by searching your researched keywords to find out which type of content readers love the most. You can take note of whether the blogs or articles are image or video added. Check the size of the content and how it is formatted using lists, bullets, or paragraphs.

You always try to make your content better by adding more value to it. If you write the same thing that other has written, getting views will be tough.

Avoid some bad SEO tactics:

Create your web content to guide your visitors and solve their queries. Your content will clearly present the purpose of your website to your readers. You must not create content for search engines; rather, you need to create content for users.

Avoid Thin content:

Thin content is creating a web page for every keyword. In the past, people write content on every single keyword to rank high on the search engine result page. These pages are considered to be low-quality pages, and Google penalizes these pages also. You can create a comprehensive page on a topic, which Google also promotes.

Duplicate content:

This is another thing that you must avoid if you are handling your website’s SEO. If you have a team of SEO in the company, you can clearly instruct them not to duplicate content from other domains. Even similar content on a single domain also gets penalized.

Keyword stuffing:

Google checks the value of your web page along with the use of keywords. If you mindlessly use keywords without context, your web page will not rank higher. Add keywords naturally to make your users understand.

Auto-generated content:

This content type is low-quality content that is designed to manipulate a search engine’s ranking.

Local businesses:

If you have a local business, make sure that you are accurate with the NAP data, which is Name, Address, and Phone Number. You maintain consistency everywhere you mention it. A local business website contains these details either in the header or footer of a web page. You can use a local business schema for these details.

Hire the best SEO Consultancy for your website. SEO Agency is a renowned company for your website’s SEO. You can contact us for optimizing your website.

SEO is a vast chapter, and there is a new rule added to this book every day. If you want to be an SEO expert or want to rank your website high, you can start search engine optimization with keyword research. You will probably get many approaches to selecting the right keyword, but we explain here the most important strategies, which help you rank your website higher on Google and other search engines. We are an SEO consultancy offering the best SEO services to companies.

Follow these strategies if you want more traffic and engagements for your website:

Work smartly:

For our business, we have hundreds or thousands of keywords. An SEO expert knows how to choose the right keyword for your website. If you are not an expert, choosing the right keyword is a daunting task. Some common mistakes that people often make when it comes to selecting the keywords are mentioned below.

Choosing too broad keywords, which do not specifically define your website.
Choosing keywords with high competition.
Selecting Keywords without traffic
Opting irrelevant keywords
Trying to rank a single keyword

Remember that people search for different keywords, or they use very specific keywords. Use long-tail keywords for your traffic because it brings engagement.

Find the seed keyword:

When you start your keyword research, concentrate on your seed keyword. It is the most obvious phase of your business. Finding the best seed keyword needs a complete understanding of your business. When you hire a search engine optimization company for your website SEO, ensure that the company knows everything about you. It will help them find the seed keyword for your business. For example, if you sell shoes, then your seed keyword must be – buy shoes online.

If you optimize your website on your own, follow these tricks to get the seed keyword for your website.

What is my website all about?
What keywords do I think to rank?

Keyword group:

When you have a seed keyword, you can think further and try to add more keywords to the theme. It is called keyword grouping. Now, you try to rank multiple keywords on a single idea. Add more long-tail keywords to your seed keyword to improve the rank of your website.

You can use different tools to group your keywords. Find the specific and relevant keywords for your business. Now, if you get traffic on some specific keywords, then they become your seed keywords. You can add more options to the same theme.

Choose the best SEO services for your company to enhance your business. SEO Agency is one of the reputed companies that offer you unique ideas for your websites.

Research on your competitors:

Researching on your competitors will reduce your efforts and give you in-depth knowledge about hidden keywords that your competitors hold a good rank in. It is a great thing when you are researching your keywords.

When you choose the right keyword for your websites, check the search volume, relevancy, and more things to rank your website. Contact SEO Agency for your website’s SEO. Please visit us to know more.