Google Algorithm Update In 2021 – Link Spam Update

Google Algorithm Update In 2021 – Link Spam Update

Google introduces updates to improve the experience of users. This year, Google announced eight major updates that make optimizers worried. Although the algorithm changes do not require website changes, search engine optimizers do not leave a corner of dissatisfaction when it comes to improving rank. Having knowledge of these updates will help you plan your search engine optimization strategy better. You need to find out the best SEO services that will help you plan the right strategy that meets these algorithm changes. Link Spam Update is one of the important changes that you can concentrate on for your website and digital presence. Here, we walk about this update in a detailed way.

With this update, the Google algorithm becomes more effective to identify spam links. Google has mentioned that this update can change the ranking of websites for some site owners. Google has never disclosed their updates completely, but SEO optimizers guess a few things to implement that update. 

From the Google announcement, it is heard that links from sponsored, guest, and affiliate content will be concentrated more on. It can also be a reminder to mark up your affiliate content. With this update, Google also encourages site owners to know how to handle links within content when there is an exchange of values. 

Search engine optimizers sometimes generate fake links to improve the ranks of the website. To erase the practice, Google introduces the link updates with some guidelines. 

Best practices for links:

  1. Always qualify link appropriately before linking to other websites
  2. Use tags to links where there is an exchange of values involved between two domains.
  3. Google checks affiliate links, sponsored post links, and guest post links to make the result more effective.

Affiliate:

The sites that participate in affiliate programs must qualify these links as rel= “sponsored” regardless of how these links are created.

Links from Sponsored Posts:

Links that have paid placements and advertisements should be marked up with rel= “sponsored”. 

Links from the guest post:

Links from guest posts must be marked up with rel= “nofollow” value.

Google also mentioned that if a site fails to the above mark up, the search engine giant will take manual action against it.

You need to hire professional SEO services to achieve the best result for your search engine optimization strategies. If your website provides an interactive platform to users through comments and forums, you can extra measure to protect your website from malicious links.

Here are the best practices for you:

  1. Update your website’s SSL certificate
  2. Use Google Search Console for checking security issues and manual action reports
  3. Perform clean ups from malicious actions such as multiple requests from a single IP address
  4. Use noindex to stop Google from indexing low-quality pages.

These are the things that you can perform when it comes to spammy link updates. You can contact SEO Agency for your website optimization. We have the best plans for your search engine optimization strategy, implementing all-new Google updates for your site’s rank. Please contact us to know more. 

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