Your competitors use negative SEO to reduce your website’s ranking and lower your reputation. So, you can guess the impact of negative SEO on your business. When you have keen knowledge about SEO, you can easily identify whether someone is performing negative SEO for your website or not. We suggest you hire an expert for this task. Best SEO Agency will help you protect your authority over the market. It needs a few strategies to defeat the evil planning of your competitors. We have explained things further here.
Different types of negative SEO:
Building low-quality links is one of the common types of negative SEO. It is easy and cheap. You will get many websites that sell spammy backlinks for your website.
Other common types of SEO include:
- Submitting fake link removal applications
- Giving fake, negative reviews
- Hacking sites or performing other cyber attacks
Does negative SEO work?
Negative SEO does not work, and Google has strict restrictions on it. But, many search engine experts believe that Negative SEO works to some extent, and here are some reasons behind it.
Google devalues link spam, but not demoting sites:
Penguin is the core algorithm that catches link spam. It checks the spammy links going to a website. Before 2016, it identified the spammy link and might demote the organic search results in terms of ranking and traffic.
But, Google released Penguin 4.0, where Google devalues link spam, but it does not demote the entire website. First, Google identifies low-quality links without affecting the ranking of your page.
Earlier, Penguin demoted the entire website with spammy links. So, if your website gets a negative SEO attack on one page, Penguin penalized your entire website for this. So, your site’s ranking got dropped.
With penguin 4.0, things have changed a lot. The Penguin penalized those who intentionally build spammy links.
Negative SEO is harmful:
You need an expert to identify the impact of negative SEO on your website. If your site suddenly gets down, you need to check whether someone performs negative SEO to intentionally lower the rank. Hire the best SEO Agency in the USA for your website. The optimizers will check everything for you. They will eliminate things that harm your website’s reputation.
Negative SEO is commonly used by business competitors who cannot achieve the rank on their merits. They concentrate on the higher-ranking website instead of improving their website’s SEO.
Google introduced the best optimization strategy. This is why it devalues the spammy links instead of lowering the rank of the pages. Penguin 4.0 talks about everything about it.
Other negative SEO strategies:
Negative SEO attacks are dangerous to your website, but it is less effective now than it used to be. Besides spammy links, negative SEO can be done in other ways also. Someone can hack your website to add spammy links, publish fake negative reviews, and more.
You need an expert who can analyse your entire online presence. SEO experts also apply security measures to keep your website from negative SEO. If you want to get the best optimization strategies, contact SEO Agency. We are an experienced SEO firm, and we help businesses grow their market. Please contact us to learn more about our services.