Nofollow links are a very common thing in the search engine optimization world. Using this link, search engine optimizers tell Google not to visit the linked website. The practice got popular in 2005, and it had a comeback in 2020. Search engine optimizers tried to manipulate the Google search engine result page. They applied different things to promote page rank. You can hire the best SEO services for your website. Experienced professionals know things better than you. They perform optimization perfectly, implementing the right strategy for your rank.
If you are not aware of the nofollow links, the time has come to collect details about them. Optimizers use this attribute while optimizing your website. If you go by the definition, it is a rel attribute and written as <rel=”nofollow”>.
This attribute defines the relationship between the page where the link is and the page where the link directs. Even if you nofollow a link, it does not mean that Google does not discover the page. We all know that a page will rank high when it has a number of outbound links.
It gives Google a hint:
In March 2020, Nofollow links became a hint to Google. Search engines announced that they treated nofollow links as a hint. Besides, two more rel attributes are there for identifying the intent of links, and they are rel = “Sponsored” and rel= “UGC”.
Rel = “Sponsored” is for identifying paid links, and rel= “UGC” is for specifying user-generated content, including forum posts and blog comments. These two attributes can be used with nofollow.
When should you use nofollow?
Search engine optimization has many things to consider. Apart from the core optimizing rules, you have so many things to concentrate on. Nofollow is one of them. If you do not have any technical knowledge, using this attribute will be difficult for you. So, we suggest you hire Expert SEO Services for your search engine optimization.
When you do not want to pass the page rank to the sites that you add a link to your content, you can use this attribute. Many people have heard of paid links, but they actually don’t know what the paid link is all about. Google has come up with some descriptions that will help you to know more about the paid link.
When you exchange money for links or a post that contains links, or when you exchange goods or services for links, these links are called paid links. Even if someone sends you free products in exchange for writing about them, it is called paid links.
People buy and sell followed links to manipulate page ranks. They often perform mass-scale link exchange. You must be aware of some link schemes to avoid any wrong practices.
- Mass-scale link exchanges
- Mass-scale guest posts or articles
- Auto-generated links
- Press releases with optimized anchor texts
- Bookmark sites
- Low-quality directories
- Forum comments
You should not use the nofollow link if the information of the links helps your users, or you are not paid anything for adding links to your content.
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