Search engine optimization is the process of making necessary changes to your website to increase its visibility on the search engines and boost your site’s rank.
What is SEO Analysis
An SEO Analysis sheds light on what needs to be done on your website to boost your ranking potential on the Search engine results pages(SERPs). It entails doing site auditions to identify areas where you can optimize search engine bots.
Here are 10 quick steps you should consider taking when doing an SEO analysis whether using SEO consultancy services or otherwise.
- Look up your visibility on Google:
Are you aware of your website rank on Google? When looking at SEO analysis, it is important to identify how many of your website pages are listed in the search engine. This will help you have a good understanding of your visibility on Google.
2. Review Headings and Titles:
Titles should be eye-catching and able to trigger the users to click on them. You must use the correct SEO keywords. It is advisable to use a long-tail keyword that is much less competitive and increases the chances of showing up on the first page.
3. Review Backlinks:
Backlinks refer to links to our website that are hyperlinked on other sites. They are indicators that your site can be trusted and can improve your SEO ranking. A review of your site will help determine who is linking and provide an understanding of improving search rankings.
4. Have a look at your internal links:
Internal linking is the process of adding links to pages on your site. This aids in navigation and greatly improves user experience and your rankings.
5. Identify broken links:
Broken links can be fixed by correcting wrong spelling or by completing a 301 redirect to a dissimilar yet applicable URL.
6. Image Auditing:
Ensure your images are optimized with the use of proper alt texts indicating the function and appearance of the images. Compressing images will aid in increasing the speed of loading pages.
7. Review your page loading speed:
Page speed affects user experience and influences your SEO. Increasing your load speed ensures your site loads quickly.
8. Look up the Meta Descriptions and URLs:
URLs should be brief with between four or five words describing the content on the webpage. For instance, an article titled “how to use Google site Search to Crawl Your Entire website” possesses a simple URL of “howtousegooglesitessearch“. In case your URLs are long and irrelevant, you may choose to edit and optimize them making them more visible on Google. However, be warned as this may affect the link of your old URL. You can edit meta Descriptions as many times as possible but always ensure they include both the primary and secondary keywords, briefly describing what the page entails.
9. Evaluate your spam score:
In case you have many incoming links from low authority websites, you likely have a high spam score. This is why you should always evaluate your inbound links being sure to eliminate all bad inbound links. To get rid of irrelevant backlinks, you can always contact the webmaster requesting them to get rid of such links from their end.
10. Scrutinize your website content:
Content plays an immense role in determining the SEO of your website. Always screen for any duplicate content that could raise a red flag to your page SEO and deindex it or completely get rid of it. Additionally, ensure that your web content is top-notch quality and error-free. Begin with your most popular pages going all the way down to smaller pages and posts.
Tools for SEO Analysis
There are tools used by the SEO Agency that help evaluate SEOs. Tools such as these listed can go a long way in helping increase search engine rankings: SEMrush, Ahrefs, Google Search Console, Ubersuggest, Pingdom, Google Mobile-Friendly Test, and so on.