Writing content for improving ranks is not easy. You have to blend some on-page optimization rules in your content to meet the interest of users and clients. On-page rules will guide you on how to write content to win the hearts of your readers. On-page SEO includes everything, including content, meta tags, keyword optimization, and more. You can hire an experienced SEO consultancy for your services to get the best ranks for your website.
If you have knowledge in SEO, we have some great tips for making your content attractive. These are simple strategies that improve your ranks easily.
Write content for readers and robots:
You need to format your content in such a way that readers and robots scan the details easily. It is all about how quickly you can make your readers understand your point. Here are some interesting things that you can follow for writing your content.
- Use headings and apply H2 tags
- Use keywords in your heading
- Keep the paragraph short
- Use bullet points
- Highlight valuable points
- Use internal linking to guide your visitors
Some writers add bullet points in the first paragraph to enhance the engagement of your content. Some also add bullet lists close to the Call to Action to attention to the readers.
Optimize content for featured snippets:
Google adds featured snippets options to quickly solve a user’s query. People will get the answer to their questions on the result page itself without clicking a link. Featured snippets appear above the organic results and contain the source link. You need to optimize your content to be featured in the rank zero position that improves your conversion rate.
It also offers you an opportunity to build your brand authority by ranking at the top of the search engine result page. Here are some of the best rules that you must follow while ranking for the featured snippets.
- Summarize the main point in the first paragraph of your blogs.
- Create a summary of the different sections of your blogs.
- Add bullet lists to your content.
- Add an HTML table to your blog post for summarizing your content.
There are different types of snippets shown by Google. We have explained them below:
Paragraph featured snippets:
Google shows 40 to 50 words explanations based on a user’s search query. If your content formatting is right, your content will also appear in the paragraph featured snippets.
The list featured snippets:
You will get featured snippets in the how-to type of queries. It is featured as the number lists or bullet lists. You can generate more traffic for your recipe sites or for the content that includes a process.
Google also shows a table on the search query. A table may have 3 to 4 columns and 6 to 7 rows.
FAQ Section and FAQ Schema:
Structured data are the bits of code in your blog post that helps Google understand your content easily. If you have an FAQ section for your website, you can also add FAQ schema to the backend of the content.
It improves traffic, engagements, and visibility for your website. So, these are three main criteria for ranking your website on the search result page. Contact SEO Agency and get the best tips for your search engine optimization. We are unique in crafting optimization strategies. Please contact us to know more details.