Google updates algorithm, and there have been four to five major algorithm changes every year. In 2021, the number of updates is even higher. Google has introduced eight major Google algorithm updates so far, and many of them are yet to completely roll out. If you want to improve your rank in these shifts, hire the best SEO services for your websites.
The knowledge of these updates will help you improve your rank and help you understand the reasons behind performance shifts. Here, you will learn about eight major Google updates for your search engine optimization. We have also shared optimization tips for you.
- Passage ranking
- About the results
- Product reviews
- MUM
- Link Spam
- Mobile-first Indexing
- Page experience
- Page titles
We all know about the page experience update in 2021. It introduces some important page ranking factors for search engine optimization. But, we concentrate on other important updates in 2021 along with it.
Passage ranking updates:
Google introduced this update in February 2021. Google uses artificial intelligence for indexing a web page. But, the search engine giant uses artificial intelligence for the passage ranking also.
With the passage ranking updates, a specific passage can be shown as a featured snippet. It helps a user quickly gets the answer to his/her query without clicking a single web page. Expert optimizers revealed some tips for your passage ranking. Remember that you should not optimize your content for passage ranking; rather, you must concentrate on the page ranking factors very well to improve your chance for the featured snippets.
- Use long-tail keywords
- Create in-depth content on a topic
- Structure your web page content for better indexing.
Hire the Best SEO Services in the USA and optimize your website, including all new technicalities. Experts know how to implement these strategies for your website optimization. For passage ranking, write a to-the-point answer for search queries.
About this result update:
The update was also introduced in February 2021. It provides additional details of individual web pages shown on the search engine result page. The additional details will help you know whether a website is secure and trustworthy to clicks. From this update, you will learn about a web page.
Here are what you learn from this feature.
- When Google first index the website of that page.
- Whether you get a secure connection or not.
- Which search terms the page has.
- Whether other websites on the same search terms link to that page.
- The language of the page.
- The regions where the search terms are relevant.
You can perform a few strategies for optimizing your website for this feature:
- Use HTTPS.
- Earn quality backlinks.
- Match the intent of keywords appropriately.
Complete mobile-first indexing updates:
Google make mobile-first indexing applicable for all websites, both old and new. You must concentrate on making your website mobile-friendly.
Here are a few factors that you can concentrate on:
- Design a responsive website.
- Use lazy loading and image compression.
- Test your popups manually.
Product review updates:
Google brings this update because the search engine always wants to improve the review content for users. These reviews should not be limited to a list of products only. But, the reviews talk about the in-depth research and insightful analysis of a product. To create such reviews, you can include some of the best points.
- Expert knowledge of products.
- Unique content beyond the manufacturer’s details.
- Quantitative measurement of performance.
- Compare previous models and other products.
If your website talks about product reviews, you must include the above-mentioned factors to improve its ranking.
MUM update:
MUM stands for Multitask Unified Model, which is a natural language model and is more powerful than BERT introduced in October 2019. It provides you with contextual information for your complex answers. So, it offers easy and simple answers to your complex queries, which help you get the best knowledge on your searched topic. The feature comes in 75 languages, which means that you can get answers in other languages besides your searched language term.
You need Expert SEO Services for advanced levels of search engine optimization. Find out the best-ranking factors and optimize your website accordingly.
Link Spam Updates:
This is a recent update in June 2021. But, you will not get much detail about this update. If your website offers user’s interactions through forums and comments, you need to be careful about some malicious factors. Here are some tips that you can perform for your website optimizations.
- Update a website’s SSL certificate.
- Use Google Console to check security issues.
- Clean up spammy actions.
- Use no-index to stop Google from indexing low-trust pages.
Page Experience Updates:
Mobile versions of the website have already given priority for page experience. But, Google introduced something more to enhance the page experience. Core Web Vitals are the new metrics that will show you how to improve your page experience.
- Largest Contentful Paint (LCP): It measures how fast the primary content of the page loads.
- First Input Delay (FID): How quickly a web page responds against a user’s action.
- Cumulative Layout Shift (CLS): How stable page layout is.
The best thing is that you can access the real data of these three metrics using Page Speed Insight or the Core Web Vitals Reports in Search Console. You will receive recommendations to improve the page experience of your website. Remember that these metrics have a greater impact on your ranking.
Hire Professional SEO Services for your websites to get the best results. All these new updates need a thorough understanding, and an expert can perform this task precisely. Let an expert SEO optimizer take responsibility for your ranking.
Page Title Update:
Page titles have seen so many changes to make them perfect for a user’s query. With the recent update, Google showcased the best ever approach for the page title. The page title update is dynamic and is connected with a change in the HTML tags. Now, Google performs the assessment of the text and checks how well your title describes the page. The search engines find the best approach to ensure the relevancy of the search results. Google replace your page titles to make them better for the search. But, these updates negatively impact many websites.
So, these are all eight updates Google introduced in 2021 so far. These updates have a strong effect on your ranking. Meet SEO Agency and consult with an expert to apply these new changes to your websites. We always perform strategies for your ranking, and our experts keep themselves open to new changes. Contact us to know more.