Google introduces many updates in 2021, and passage ranking is one of them. Google uses AI to index not only web pages but also individual passages from these pages to improve users experience. Although it is not a major algorithm update, search engine optimizers pay attention to it to boost the ranking of the content. If you want to improve your search engine optimization strategy, you can hire the best SEO Agency for your company. Let’s learn more about this algorithm update.
Google uses BERT and neural nets to understand the context of passages for better ranking. While crawling, Google also checks the passages of the content for independent ranking. If your web pages rank well, you do not need to be worried a lot. This update does not make big changes to your content. If your website has long content, you may notice a boost in traffic due to this update.
Do not confuse passage indexing with RankBrain. Passage ranking annotates long passages, and it is not an algorithm. RankBrain is an algorithm that processes search results. The sites with a long-form of content will see a change in traffic. Other websites may not get any improvement due to this change.
If you want to implement a Google algorithm in your website, you can hire an Expert SEO Agency for your company. They are experienced professionals who take care of your website and search engine optimization very well.
The benefits of passage indexing:
There are many benefits the passage indexing update will offer you. We have explained things in detail.
Longer form content gets a boost:
If your website has long-form of content, you can get a rank for specific keywords.
Write content focusing on users, not Google Bot:
The update tells the content creator to produce content for users, not Google Bot. the more you concentrate on users, the better your rank will be.
Long Tail Keywords are important:
Long-tail keywords can improve the possibility of passage ranking. You can include phrases and longer keywords in your content.
It is important to understand how you can implement passage indexing on your website. Hire the Best SEO Agency in the USA and stay relaxed. They are tracking Google algorithm updates in 2021 to improve your website optimization. We have explained further you can optimize your content for passage indexing.
Optimize your content for passage indexing:
- Update long content with new stats, links or resources.
- Use keyword-rich headings for each section of your content.
- Create long-form of content and cover as many details as possible.
- Perform long-tail keyword research
- Each section must be clearly written and well optimized for the search terms.
You can ask a professional to optimize your content for passage indexing. Hire SEO Agency and get traffic on your website. We have the best strategies that go with the recent updates very well. We know how to promote your company online. Please contact us to know more details.