Backlinks are good indicators of the trustworthiness of your website. At least, Google thinks so. To get a good rank on the search engine result page, you must pay attention to creating a strong backlink profile. Remember that not all backlinks have an equal value. When you get a link from an authoritative website, it adds value to your presence. If you earn links from random sites in different industries, they contribute nothing to improve your position. Backlinks are important, so hire the best SEO agency for your business and let them improve your website’s presence on search engines.
Backlinks are considered as votes. These links come from other websites when they link your page to theirs for offering information to their visitors. So, engaging content always attracts links. Many marketers became so desperate to get backlinks that they started buying links, paying other websites to add the links, and more spammy works. These come under the black hat SEO. Google has become stricter and come up with updates that make backlink a difficult thing to achieve. You must follow the guideline for generating backlinks organically. You can also hire an expert SEO agency to get this job done. Experts know how to improve your authority on search engines. When many trusted websites share your links, it gives search engines a signal about the trustworthiness of your website.
Here are some strategies to create a valuable backlink profile for you:
Location and the number of links on a page:
The location of the link on a page also impacts your backlink profile. The first link of a page is considered valuable. The more link a page has, the less value the links become. So, if your link is the only link mentioned on a page, you will have more SEO values.
Dofollow and nofollow backlinks:
Dofollow links are basic backlinks. It means that the website that links to your site trusts you. Nofollow link tells Google that the value should not be passed to your website. Even though nofollow links do not pass value, they are important for your website SEO.
Backlinks are important for your website. So, you must contact the best SEO agency for your website. They will improve your backlink profile without taking much time.
Domain Authority and Page Authority:
Domain Authority (DA) and Page Authority (PA) have scores from one to hundred. The more a website scores, the higher the value of the website is. If you get links from higher DA and PA, it will benefit your website also.
Relevant sites and pages:
Google always check the relevance when it considers how valuable your backlink is. If you get links from similar industries, they are considered to be important for you.
Quality of other backlinks on the websites:
Apart from DA and PA, the quality of other backlinks on the website also determines the value of the backlink. You must check the websites from where you get backlinks. Ensure that they are enough trustworthy.
Anchor text:
Anchor text must be closely related to the content of the linked page. Google always love relevant anchor texts and thinks that the links are really useful for readers.
These are some ways that help you improve your backlink profile. You can consult with the best SEO Agency for your backlink and search engine optimization. At SEO Agency, we are helping businesses achieve their goals. Please contact us to know more.