Performance Marketer Archives

Click-Through Rate (CTR) is important for your website. Although it is still not clear whether CTR is a ranking factor or not, the higher CTR means the higher traffic on your website. There are a few factors that you can perform for improving your click-through rate. Since it is associated with your website’s traffic, you must not skip the details. We have explained a few strategies that help you improve your CTR. You can contact an experienced SEO consultancy that will perform the best practices to make your site more user-friendly.

Concentrate on long-tail keywords:

Long-tail keywords are important for your SEO. If you concentrate on these keywords, you can create need-specific content and serve your customers better. Besides, when a customer uses a long-tail keyword, it means that he/she is more willing to buy a product. So, use long-tail keywords that will enhance your click-through rate.

Meta description:

The meta description can increase your CTR because it provides a glimpse of a webpage to your visitors to help them understand what the page is all about. You have 160 characters to write your meta descriptions. So, use this opportunity perfectly. If you do not add meta descriptions, Google will show descriptions around the keyword even though the title does not have the keyword.

Structured data:

Structured data improves the ranking of a page also. If your content is rich in information, you must structure your data to make Google understand the value of your content. If your content meets a user’s query perfectly, then it will display above the organic search results, improving your CTR. Add rich snippets to your content and get more traffic.

It is true that website owners are not aware of these strategies. You must find the best SEO services for your web pages to optimize them. Remember that only optimized content can give you the best results.

Posts with images:

Visual content appeals more. So, you must share posts with images to increase your visitors to your website. This is an important optimization strategy that you can follow for your website. Marketers reveal that they pay more attention to creating visual content for their websites.

Use descriptive URLs:

Did you know that your URLs length, path, and categories can also influence a search result? When you publish a blog, you must categorize or subcategorize your content.

Localized content:

Localized content has been grabbing the attention of people because of the huge number of mobile searches. If your company offers services, this can be a primary factor for your search engine optimization. Proximity is another criterion that helps Google show the right result.

Listicles:

Search engines love lists, and so do people. If you pay attention to listicles instead of general articles, it will enhance your click-through rate also. Some companies did fine jobs in preparing listicles, and they also stay above on the result page.

Check your click-through status:

Google Analytics will show you which pages get more clicks. Check your current status and plan your SEO accordingly.

SEO Agency is a renowned company for offering SEO services to companies. No matter what business you have, we help your business improve performance online through our unique strategies. Please contact us to know more.

There are many strategies to perform in search engine optimization. But, some common rules are followed by all companies. If you want to get a unique result for your search engine optimization, you must think out of the box strategies that marketers haven’t used yet. Meet an experienced SEO Consultancy that helps you perform search engine optimization strategies. Here, we talk about a unique strategy that will benefit your business a lot. The strategy is guestographics.

As the name says, a guestographic is a guest infographic, and many companies started using this strategy for improving their business purposes. It needs collaboration with other brands. It can improve SEO for both parties. SEO optimizers use this plan to improve their SEO rules.

Why Should You Create A Guestofographic?

Link building is tough because getting a genuine link takes time. You need to add valued content to your website and approach other companies to link that page. You may get many cold responses here. But, if you offer them to build an infographic for the company and in return you want a link from them, it benefits both companies.

To get success in this guestographic, you can add original research and visuals in your marketing combo. If you help the company from where you want a link, it will benefit your company also. Meet an experienced SEO consultancy and learn more about strategies and link building choices.

Here are some strategies that you can follow to improve guestographic:

This field is new, and you must learn some strategies to enjoy success in it. You can perform the six-step strategy to get success in guestographics.

1. Find the right content:

Long articles with many headings and subheadings are not difficult to be converted into an infographic. So, choose an article that has a simple list of content. Lists are easy to read, and images make the content more appealing for readers.

2. Understand your audience:

You must know who your audience is. Before deciding guestographics, you must know who your target audience is. Learn how to earn backlinks for your website using this new strategy. Analyze your existing customers and identify who your target audience is. You must speak to your users directly to understand the characteristic of your services.

3. Choose the right keyword:

Keyword has always been an important factor for your website SEO. Choose the right keyword that describes your business perfectly. Topic relevancy is important for your business. Hire the best SEO consultancy for your website and promote your business. You can also use Google Keyword planner for your website to research the long-tail keywords.

4. Guestographic pitch:

Pitching is another essential work. If you are sending an e-mail, craft your letter in a way that content editors can quickly catch your idea. Since you want to share guest infographics instead of just link collaboration, you have a higher chance to get accepted by your users.

If you need any help with your search engine optimization strategy, you can contact us. SEO Agency is known for discovering unique ideas for your business. We come up with the best SEO plans that improve your website’s rank. Please contact us to know more details.

Writing content for improving ranks is not easy. You have to blend some on-page optimization rules in your content to meet the interest of users and clients. On-page rules will guide you on how to write content to win the hearts of your readers. On-page SEO includes everything, including content, meta tags, keyword optimization, and more. You can hire an experienced SEO consultancy for your services to get the best ranks for your website.

If you have knowledge in SEO, we have some great tips for making your content attractive. These are simple strategies that improve your ranks easily.

Write content for readers and robots:

You need to format your content in such a way that readers and robots scan the details easily. It is all about how quickly you can make your readers understand your point. Here are some interesting things that you can follow for writing your content.

Use headings and apply H2 tags
Use keywords in your heading
Keep the paragraph short
Use bullet points
Highlight valuable points
Use internal linking to guide your visitors

Some writers add bullet points in the first paragraph to enhance the engagement of your content. Some also add bullet lists close to the Call to Action to attention to the readers.

There are many such tactics performed by search engine optimizers. Hire the best SEO Agency for your SEO and get the right engagements on the search engine result page.

Optimize content for featured snippets:

Google adds featured snippets options to quickly solve a user’s query. People will get the answer to their questions on the result page itself without clicking a link. Featured snippets appear above the organic results and contain the source link. You need to optimize your content to be featured in the rank zero position that improves your conversion rate.

It also offers you an opportunity to build your brand authority by ranking at the top of the search engine result page. Here are some of the best rules that you must follow while ranking for the featured snippets.

Summarize the main point in the first paragraph of your blogs.
Create a summary of the different sections of your blogs.
Add bullet lists to your content.
Add an HTML table to your blog post for summarizing your content.

There are different types of snippets shown by Google. We have explained them below:

Paragraph featured snippets:

Google shows 40 to 50 words explanations based on a user’s search query. If your content formatting is right, your content will also appear in the paragraph featured snippets.

The list featured snippets:

You will get featured snippets in the how-to type of queries. It is featured as the number lists or bullet lists. You can generate more traffic for your recipe sites or for the content that includes a process.

Table feature:

Google also shows a table on the search query. A table may have 3 to 4 columns and 6 to 7 rows.

FAQ Section and FAQ Schema:

Structured data are the bits of code in your blog post that helps Google understand your content easily. If you have an FAQ section for your website, you can also add FAQ schema to the backend of the content.

It improves traffic, engagements, and visibility for your website. So, these are three main criteria for ranking your website on the search result page. Contact SEO Agency and get the best tips for your search engine optimization. We are unique in crafting optimization strategies. Please contact us to know more details.

Search engine optimizers know the benefits of Mobile-First indexing, and they always suggest websites that are mobile responsive. In the world of Mobile-first indexing, many things remain hidden. We have discussed details so that you can understand the key points even though you are not from a technical background. If you want to improve your website’s rank, you must concentrate on this indexing. Consult with an experienced SEO consultancy to boost your website’s rank.

Remember that there is no separate mobile-first index. Mobile-first indexing means that Google uses the mobile version of your website for ranking and indexing purposes. In 2018, Google revealed that the mobile version of your website gets indexed. If you have separate URLs for desktop and mobile versions, then Google will show the mobile version to mobile users and the desktop version to the desktop users separately.

Although Google announced this indexing in 2017, it has delayed the complete rollout because of problems with robots meta tags, lazy loading, blocked assets, primary content, and more.

Mobile-first indexing is applied to your website by default if you have published your website after July 1, 2019. Search engines often get confused with a few terms like mobile usability. It is a different thing from mobile-first indexing. In clear words, mobile-friendliness and mobile-responsive layouts are not the mandatory criteria for mobile-first indexing.

Why mobile-first indexing is important:

The topic has been discussed earlier also, and every website these days follows mobile-first indexing rules. Google concentrates that every website should provide an equal experience to users on mobile and desktop versions.

Here, the same experience can hold different meanings, and they are:

Make sure that Google Bots can access both mobile and desktop versions of your website.
Your mobile version of the site contains the same content as your desktop site.
Use the same meta robot tags for your mobile and desktop sites.
Use the same heading for your mobile and desktop sites.
The structured data for your mobile and desktop sites should be the same.

Google also explained that if the mobile version of your website purposefully has less data than your desktop version, you will also experience less traffic on your website. So, you must choose SEO Services for your website because there are so many things for your websites.

Mobile-First Indexing Best Practices:

We have discussed some of the best practices that you can maintain for mobile-first indexing. If you want to improve the rank of your website, you must concentrate on a few things.

Ensure that Google must crawl your resources
Keep the metadata the same for mobile and desktop sites.
Ensure that your ad does not cause bad experiences for your users.
Provide high-quality images for your mobile site.
Use the supported format for your images and videos.
Eliminate video and image URLs that change every time you load your mobile site.

Visit SEO Agency for your website’s search engine optimization. We take care of the points that others missed. If you want a higher rank, choose the best packages from SEO services. Please contact us to know more.

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Tag: Performance Marketer