Nowadays, all businesses have a website of their own. This website is uploaded with daily content to ensure engagement and a favorable Google ranking. Search Engine Optimization is a tool to rank these websites among the organic results of Search Engine Results Pages. Business Owners take SEO Services to get their website done effectively and efficiently.
The SEO content on these websites consists of text, images, and videos. The Best SEO Service Provider In UK, SEO Agency and its team of experts often get these questions regarding image content on websites.
What’s the need for images in the website content?
They answer this question as follows, Images make the content more attractive and engaging for the audience. This is not all; they are a crucial aspect of Search Engine Optimization as they give Search Engines more information on the content and add to website loading speeds if optimized well.
What’s Image Optimization?
Image Optimization is the task of formatting the images in such a way that they have the appropriate size, format, and resolution, all without compromising the quality of the picture.
The Best SEO Service Provider In UK, SEO Agency shares key pointers to keep in check when adding images to your website content.
These pointers are:
- Appropriate Image File Names
- Use of Alt Tags
- Correct Image Format
- Resize the images
Appropriate Image File Names:
Image file names are not just for reference but to give the audience an idea of the image. Search Engines can’t see the picture, so they refer to the image file name for the concept idea. Therefore Image file names also is a crucial part of the Search Engine Optimization of content. Image file names should have appropriate and related keywords, which can be separated with hyphens. An example of a perfect file name would be “a-leaf-falling-from-a-tree.jpg.”
Use of Alt Tags:
Alt Tags are Alternative Texts along with images that give information on the image in case of the absence of the image file or if it doesn’t load under any circumstances. So as mentioned above, Search Engines can’t understand the images; thus, these Alt Tags give them an idea about the image’s subject. This assists the crawlers in ranking the page’s content by analyzing the image. So, the alt tags should give a clear idea and can also boost the ranking by integrating valuable keywords.
Correct Image Format:
Some standard formats are PNG, JPG, and GIF. GIFs are used for animated images, while SEO Agency experts recommend using JPG images for a pool of colors in the picture.
Resize the images:
Image Resizing is done to optimize the image for faster page loading times. The dimensions are played with to adjust the image file size. The quality depends on camera specifications.
When compressing the image, it’s always advised not to hamper the quality of the image too much. The quality should be maintained significantly while decreasing the file size, aiming to increase the website’s loading time and content.
SEO Agency is the Best SEO Service Provider In UK, providing SEO Services to its clients all across the country at reasonable prices. If you are looking for the same, you should get in touch with them.